Taking place at The Business Design Centre in London’s Islington from 21-22 November 2017, Sleep is the leading trade show for hoteliers, architects, developers and designers and it just keeps getting bigger and better. With over 4,600 of this global community on hand to meet and greet, it’s only fitting that GROHE is once again its Founder Sponsor.
The theme this year is Loyalty: Lessons in Love… does a points system truly inspire loyalty in a hotel’s client base and is it possible to make guests fall in love with a brand through design? These questions and more will be addressed, so whether you’re fitting out a boutique hotel or just need some inspiration for a simple bathroom update, don’t miss this renowned international hospitality event. As well as gaining insights into the industry and inspiration from key players such as GROHE, you’ll also have the opportunity for networking with leading experts.
Head to the GROHE VIP Lounge for a little rest and relaxation and see the latest products on display, which will include the stunning new Colours brassware and accessories collection along with the GROHE SmartControl concealed shower system with brand new Smartbox three-way diverter and innovative push and turn button control.
What’s more, GROHE is also proud to be the headline sponsor of the AHEAD Europe awards and will join the celebrations when exceptional hotel projects are revealed on the evening on the show’s opening day. “GROHE has been a key partner of the Sleep event since its inception,” confirms Christopher Barger, SVP Project Business at GROHE, “and this year we are again headlining as Founder Sponsor to reflect this long and fruitful relationship. We all know that being loyal to the right partner is rewarded in so many ways over the years so we think it is very apt that the theme for this year is based on loyalty. We look forward to welcoming clients to another successful year at our premier event, welcoming the hospitality industry to join us at the Business Design Centre.”
Additional highlights of the exhibition include the Sleep Conference, which will combine top-level insight from keynote speakers and panellists offering both local and international perspectives. Some of this year’s topics will include the challenges of bringing iconic properties back to life and Emotional Modernism.
‘Spaces: the components of a hotel’ is also a must-see. This collection of stands will be designed as hotel spaces and will offer ideas, inspiration and expert advice on all areas of the industry. Contributors will create motivational installations such as roof terraces, wetrooms and bathrooms and you can find it underneath the Sleeper Bar and Sleep Set.
Sleep takes place from 21-22 November at The Business Design Centre, London. Head to www.thesleepevent.com to register as a visitor or make a stand application.
Hayley has been an interiors journalist for 20 years and has written for leading consumer magazines, trade titles and Sunday supplements. Always keeping one step ahead of the latest trends, Hayley has researched, written about and renovated plenty of bathrooms, so she knows the importance planning and practicality.